Cecilia Falconi Pérez


Tel: +593 2 256-1808 ext. 1004
Email: cfalconi@falconipuig.com

«If you tell the truth, you don’t have to remember anything».
Mark Twain

Cecilia is a strong woman who grew up in the cradle of lawyers and who assumed the position of Managing Partner of Falconi Puig Abogados in 2020, ending functions on January 12, 2024. Her character and perseverance have made her a role model in the field of law.

She has focused her practice of more of 24 years mainly in intellectual property, regulatory affairs, competition, and business legal advice to important local economic groups and from abroad.

In intellectual property law, she has successfully managed the protection of important portfolios of distinctive brands in Ecuador and abroad; for the observance of protected rights, she successfully litigates giving special emphasis on the effective exercise of rights against unauthorized uses and infringements. Her participation as representative of companies has included proceedings before courts in administrative and judicial instances, also standing out in the field of alternative dispute resolution. She works in coordination with the Firm’s anti-piracy department; she has been a key actor and a referent from the private sector for the legal reforms corresponding to the matter. Her experience extends to geographical indications; she is an assiduous forerunner of their protection and defense, and of copyright. Cecilia is an expert in anti-piracy, counterfeiting actions and border measures on infringements of copyright, trademarks and designations of origin. Cecilia represents clients in a wide range of business sectors and industries, such as beverages, apparel, cosmetics, veterinary products, pharmaceuticals, hygiene, agriculture, wood, entertainment, literature, and publishing, among others.

In regulatory matters, Cecilia has successfully participated in various related issues to the approval and application of technical standards in which her management and coordination has always been developed with excellence towards the success of the identified objectives. Cecilia supports the regulatory area of the Firm in which she participates with her legal experience and technical understanding together with the professionals in the area. Within the framework of sanitary regulations, registrations and permits, Cecilia participates with her legal advice, in coordination with technical teams of multinational companies not domiciled in the country that depend on the efforts of their importers and distributors, in relation to the pertinent Ecuadorian legislation, regulations and technical standards, health records and customs processes. In an innovative way, the firm incorporated a department to satisfy the growing demands of the Cannabis industry, from here the firm seeks to contribute to the formation and adoption of regulations. In this way, the Falconi Puig team leads the legal and regulatory aspects of hemp and cannabis that is focused on the agro-industrial, medicinal, cosmetic and food and beverage fields.

Regarding to Competition, Cecilia has practiced antitrust practices, relevant markets, anticompetitive practices of public and private economic agents, unfair practices, and unfair competition in the field of intellectual property.

Cecilia advises with legal criteria in answering queries made by clients and legal firms from abroad regarding their commercial and industrial strategies, her clear strategic skills are appreciated by our clients, she regularly participates in various working groups on industry trends for government policy formulation in various fields.

  • Law Degree, Pontificia Universidad Católica del Ecuador
  • Master’s Degree in Administration and Strategic Planning, Armed Forces University
  • Chair of the Anti-Piracy Committee of the Inter-American Association of Intellectual Property ASIPI 2021 to present
  • Member of the Antipiracy Committee INTA 2021 to present
  • National Ambassador for the Intellectual Property Commission of the International Chamber of Commerce (ICC) in representation of Ecuador January 2017 to present
  • Chair of the Intellectual Property Commission of the ICC Ecuador 2018 to present
  • Chair of the Cannabis Commission of the ICC Ecuador 2021 to present
  • Member of the European Communities Trademark Association ECTA Geographical Indications Committee 2016-2018
  • Chair of the Geographical Indications Committee of the Inter-American Association of Intellectual Property ASIPI 2015-2021
  • Honorary consul of Trinidad and Tobago accredited with the Government of the Republic of Ecuador
  • Member of the Legal Sciences Section at Casa de la Cultura Ecuatoriana 2009 to present
  • Science and Technology for Development CYTED, Network for the Strengthening of Intellectual Property
  • Administration (project funded by the Governments of Ibero-American countries to promote strategic protection and use of industrial property for and by SMEs) 2007-2010
  • National Autonomous University of Mexico, Coordination of Innovation and Development, lecturer in Introduction to the Forms of Industrial Property: rights, identification, and practice. January 2010
  • Coordinator of the Intellectual Property Roundtable, FTA – Andeans, Ecuadorian Business Committee (worked with public authorities in relation to business matters of interest)
  • Trainer at the Ecuadorian Institute of Intellectual Property, under the Agreement with the Inter-American
  • Development Bank (non-reimbursable Technical Cooperation Agreement no. ATN/MT 7750-CEE)
  • Intellectual Property postgraduate course, lecturer on the Geographical Indications module, Universidad Católica de Guayaquil UCSG, Ecuador – 2005-2006, 2008-2009
  • Chair of Licensing Executives Society, Andean Community, 2004 – 2006; vice-chair of international congresses; member of the Board of Directors
  • Chambers 2023:
    Intellectual Property: Leading Individual – Band 3
  • Leaders League 2022:
    Litigio de Propiedad Intelectual – Líder
    Registro de Marcas – Líder
    Cumplimiento y Antipiratería – Altamente Recomendado
  • WWL Who´s Who Legal IP 2022:
    Nominated by peers as World Leading Practitioner.
  • WTR 100 2022:
    Ecuador’s top IP firm
  • IP STARS 2022:
    Patent Star
    Trade Mark
  • Cecilia represented a major player in the entertainment industry achieving, along with Angeles Puente, the detention of illegal merchandise in customs. This case constituted a precedent in the application of the norms applicable to the matter. Before being reformed, this rule caused inefficiency of public institutions and legal uncertainty, in which, the Ecuadorian customs authority itself abrogated functions outside its competence, creating an inter-institutional impact with the authority in matters of intellectual property. The merchandise was apprehended and destroyed, the offenders were sentenced to pay fines, in a legal system also inefficient in criminal matters.
  • Cecilia heads a group of lawyers representing a German company of high reputation, for the quality of its products, positioning, and great knowledge in the local and international market. This group fights against counterfeiting infractions, with specific strategies against an overwhelming presence of counterfeit products and mafias.
  • Cecilia represents regulatory councils of geographical indications and appellations of origin, both in procedures for recognition of protection and infringements. All cases have been resolved in favor of the clients, or, through negotiations, concluding satisfactorily
  • Cecilia advised a European beer company in the restructuring of its portfolio of sanitary registrations for products with a presence in Ecuador, achieving the disengagement with the distributor, and its guaranteed and safe operation of imports and supply in Ecuadorian trade.
  • Cecilia is part of an interdisciplinary team of lawyers that advises a company in the field of non-renewable natural resources in environmental and competition matters; its recommendations have been crucial in various areas of action and advocacy.
  • She is a member of several chambers and associations, where she leads several working groups; her management has led to success in legal reforms, the implementation of technological consultation tools, promotion of discussions of issues affecting the industrial and commercial sectors, and training and educational forums, promoting good legal practices in various areas.
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