Advertising and Marketing

At Falconi Puig Abogados we represent domestic and foreign clients who are trademark owners, talent, producers and studios, advertising agencies, communication media, trade associations, celebrities, artists, influencers and social networks. We provide consultancy and advice in the various regulatory areas of different industries, ensuring specific compliance with applicable laws for each of our clients and for their particular circumstances. We perform analyses and provide support in relation to all aspects of advertising and marketing.

Falconi Puig Abogados is a member of GALA (Global Advertising Lawyers Alliance), especially appointed for Ecuador, and was part of its Global Executive Committee until 2021.

  • E-commerce
  • Advertising compliance
  • Competitions, lotteries and promotions
  • Representation agreements
  • Advertiser’s rights
  • Image rights
  • Freedom of expression
  • Licenses
  • Negotiation of rights and dispute resolution, whether through the courts or using alternative resolution measures such as negotiation, mediation or arbitration
  • Data protection
  • Consumer protection
  • Intellectual property
  • Review of advertisements and publicity campaigns to avoid contingencies, infringements, fines and sanctions.
  • Review and adaptation of manuals and policies
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