Carlos Alberto Arroyo del Río Verdelli


Tel: +593 2 256-1808 ext. 1015

«We are what we repeatedly do. Excellence, then, is not an act but a habit.»


Carlos Alberto Arroyo del Río is a partner at Falconi Puig Abogados. He has more than 25 years as a practitioner in intellectual property, advertising and commercial law and litigation. His experience includes representing and advising various industries such as banking, food and beverage and pharmaceuticals on litigation and transactional issues in Latin America.

In his intellectual property practice, he coordinates processes for the evaluation of intangible assets, structures contracts for access to genetic resources, directs the management and handling of trademark portfolios of both domestic and foreign companies, represents clients in the protection and defence of trademarks and patents, performs due diligences as well as contract negotiation, enforcement of infringement proceedings and all aspects related to regulatory law in these spheres.

He is an expert in advertising law. As a practitioner in this area, he handles approval issues for advertisements and campaigns and performs analysis to ensure that campaigns, promotions, and advertisements comply with the applicable rules and requirements of the various sectors.

Since 2005, he has been a lecturer in intellectual property at several Ecuadorean universities. He is also very involved in legal issues related to sports law – a reflection of his passion for sport.

  • Law Degree. Pontificia Universidad Católica del Ecuador
  • Program of Instruction for Lawyers, Harvard Law School, USA – 1997
  • Internal Auditor certification ISO 37301 (Compliance) – 2021
  • Member of the Global Advertising Lawyers Alliance (GALA) since 2009 and Member of the Executive Committee, serving as Vice-Chair and Chair of the Latin-American Section – 2017-2020
  • Consultant to the former Ecuadorian Institute of Intellectual Property (IEPI), throughout the Technical Cooperation Agreement signed with the Inter-American Development Bank, for the training of judges, prosecutors and customs authorities – 2002-2004.
  • Advisor to the Ecuadorian Business Committee on Intellectual Property during the negotiation of the Free Trade Agreement between Ecuador, Colombia and Peru with the USA – 2004.
  • National and international speaker at several forums of associations and institutions such as: World Intellectual Property Organization (WIPO), International Trademark Association INTA), Inter-American Association of Intellectual Property (ASIPI), Global Advertising Lawyers Alliance (GALA), Court of Justice of the Andean Community (TJCA), International Development Law Organization (INLO), Licensing Executive Society (LES).
  • Member of several Intellectual Property associations such as INTA, ASIPI, IPO, AIPLA.
  • Chambers and Partners 2023:
    Intellectual Property: Leading Individuals – Band 2
  • Leaders League 2022:
    IP Litigation – Leading
    Trademark Prosecution – Leading
    Patent Prosecution – Highly Recommended
    Plant Varieties Protection – Highly Recommended
    Data Protection Law – Highly Recommended
    Innovation, Technology & Telecoms – Excellent
    Enforcement & Anti-counterfeiting – Excellent
  • WWL Who´s Who Legal IP 2022:
    Nominated by peers as World Leading Practitioner
  • WTR 100 2022:
    Ecuador’s top IP firm
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